Rebecca HourihanMay 5, 20224 minHow TPAs, Advisors and Service Providers Can Leverage Cycle 3 to Increase Business There are several wildly popular biennial and quadrennial events like solar eclipses, the Olympics, Leap Years and Election years when...
Rebecca HourihanApr 7, 20225 minTop 10 Marketing Trends for TPAs in 2022 As we turn the page on another roller coaster year, a lot has changed, yet the resiliency of people has remained strong. We have thought...
Rebecca HourihanMar 10, 20224 minWhy Do Advisors Need Digital Marketing?As a kid, do you remember jumping rope? Two kids would be twirling the rope and would say, “Jump in!” And if you were like most kids, a...
Rebecca HourihanJan 6, 20224 minHow to Create a 401(k) Prospecting ListIn any successful marketing campaign, the first step is identifying your target market. By understanding your target audience, you can...
Rebecca HourihanJul 8, 20214 minWishing and Hoping isn’t a Marketing PlanIn a recent conversation, we asked an advisor “What is your marketing plan?” They replied, “We don’t have one.” If that sounds like your...
Rebecca HourihanApr 8, 20216 min10 Ideas to Supercharge Your Retirement Plan MarketingIf your business is looking to increase its prospecting efforts, gain new clients, receive more inbound referrals and/or keep more...