Rebecca HourihanMay 5, 20224 minHow TPAs, Advisors and Service Providers Can Leverage Cycle 3 to Increase Business There are several wildly popular biennial and quadrennial events like solar eclipses, the Olympics, Leap Years and Election years when...
Rebecca HourihanMar 10, 20224 minWhy Do Advisors Need Digital Marketing?As a kid, do you remember jumping rope? Two kids would be twirling the rope and would say, “Jump in!” And if you were like most kids, a...
Rebecca HourihanOct 7, 20214 minWhy Quality Follow Up Can Be More Important Than New IntroductionsHow many sales are won on the first meeting? Not many, right? As an advisor, you put in the work to earn new business, and that could...
Rebecca HourihanAug 5, 20214 minHow to Calculate Your ROI on MarketingThere’s an old saying, “50% of marketing works. The trouble is, I don’t know which 50%.” Let’s unpack that and learn about your true...
Rebecca HourihanJul 8, 20214 minWishing and Hoping isn’t a Marketing PlanIn a recent conversation, we asked an advisor “What is your marketing plan?” They replied, “We don’t have one.” If that sounds like your...
Rebecca HourihanApr 8, 20216 min10 Ideas to Supercharge Your Retirement Plan MarketingIf your business is looking to increase its prospecting efforts, gain new clients, receive more inbound referrals and/or keep more...