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Explore tips & resources for business development, content marketing and digital campaigns.


Navigating Generational Shifts: Tailoring 401(k) Communication Strategies Across Age Groups
When you speak their language, you stand out as an advisor who truly understands what people need, not just financially, but human-to-human.

Rebecca Hourihan
May 14 min read


New AI Sales Assistant to Supercharge Retirement Plan Advisor Success
401(k) Marketing is excited to announce the launch a powerful new AI Sales Assistant  built directly into the membership portal. Designed...

Rebecca Hourihan
Apr 231 min read


The 401(k) Committee Is Changing—and So Should Your Approach
Today’s 401(k) committees might include a CFO who’s a Baby Boomer, an HR Director from Gen X, a Millennial Head of People Ops, and even a...

Rebecca Hourihan
Apr 13 min read


From Lead to Client: Mastering the 401(k) Advisor Sales Funnel
Let’s break down the key components of a high-performing sales funnel to help you gain—and retain—more 401(k) plan sponsors.
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Rebecca Hourihan
Mar 44 min read


Breaking Through the Noise: Creative Strategies for 401(k) Advisors
Getting noticed online can feel like trying to have a conversation at a concert. Breaking through the noise doesn’t have to be complicated.
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Rebecca Hourihan
Feb 13 min read


Finding Your Marketing Zen: The Alignment Reboot
A small misalignment can have a big impact — not just in yoga but in business as well.
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Rebecca Hourihan
Jan 163 min read


3 Hidden Benefits of Holiday Greetings for Your Business
Let’s unwrap three hidden benefits of sending holiday greetings that can set your business up for success.
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Rebecca Hourihan
Dec 3, 20243 min read


Top 10 Lead Producing Campaigns for 401(k) Advisors in 2025
By Rebecca Hourihan AIF, PPC With new competitors and a rapidly changing labor market, it's crucial to stay ahead of the game with...
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Rebecca Hourihan
Nov 1, 20245 min read


Lessons Learning and Insights Gained for Staying Ahead of the Marketing Curve
How often do marketing trends change? Well, luckily it isn't as frequent as my toddler's mood, but it’s close! The retirement plan...
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Rebecca Hourihan
Oct 9, 20243 min read


Enhancing Client Engagement and Scalability Within Your Retirement Plan Business
This article is part of a 3 part series. Read Part 1 and Part 2 . Days 61-90+ | Part 3 of 3 As a retirement plan adviser, the journey to...
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Rebecca Hourihan
Sep 2, 20244 min read


7 Steps to Master Your Follow-Up Process
Mastering the art of follow-up is essential for building strong client relationships and expanding your business.
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Rebecca Hourihan
Aug 4, 20245 min read


Adapting Your 401(k) Practice with AI and Digital Innovation
A blueprint for enhancing your 401(k) advisory business through strategic practice management and business development
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Rebecca Hourihan
Jul 1, 20246 min read
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