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Explore tips & resources for business development, content marketing and digital campaigns.


Why Isn’t My Cold Calling or Email Campaign Working?
Prospecting isn’t what it used to be. Cold calls go unanswered, mass emails get ignored, and old-school formulas no longer deliver results. In this blog, we unpack why traditional tactics are falling flat and what retirement plan advisors can do instead. From building digital trust to rethinking your outreach strategy, discover how to market smarter in today’s environment.
Rebecca Hourihan
Aug 14 min read


“Yes” to “No”: How I Learned to Protect My Time Without Losing My Drive
Protecting your time with purposeful “no’s” can lead to a more intentional, fulfilling life and business.
Rebecca Hourihan
Jul 14 min read


In Uncertain Times, 401(k) Advisors Who Show Up Win
Clients crave leadership. They want clarity, not chaos. Guidance, not guesswork. And that’s where you come in.
Rebecca Hourihan
Jun 24 min read


Navigating Generational Shifts: Tailoring 401(k) Communication Strategies Across Age Groups
When you speak their language, you stand out as an advisor who truly understands what people need, not just financially, but human-to-human.
Rebecca Hourihan
May 14 min read


New AI Sales Assistant to Supercharge Retirement Plan Advisor Success
401(k) Marketing is excited to announce the launch a powerful new AI Sales Assistant built directly into the membership portal. Designed...
Rebecca Hourihan
Apr 231 min read


The 401(k) Committee Is Changing—and So Should Your Approach
Today’s 401(k) committees might include a CFO who’s a Baby Boomer, an HR Director from Gen X, a Millennial Head of People Ops, and even a...
Rebecca Hourihan
Apr 13 min read


From Lead to Client: Mastering the 401(k) Advisor Sales Funnel
Let’s break down the key components of a high-performing sales funnel to help you gain—and retain—more 401(k) plan sponsors.
Rebecca Hourihan
Mar 44 min read


Breaking Through the Noise: Creative Strategies for 401(k) Advisors
Getting noticed online can feel like trying to have a conversation at a concert. Breaking through the noise doesn’t have to be complicated.
Rebecca Hourihan
Feb 13 min read


Finding Your Marketing Zen: The Alignment Reboot
A small misalignment can have a big impact — not just in yoga but in business as well.
Rebecca Hourihan
Jan 163 min read
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