<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[401(k) Marketing]]></title><description><![CDATA[The modern marketing agency for the retirement plan industry.   Consulting & Strategy | Content Marketing | Sales Material | Workshops ]]></description><link>https://www.401k-marketing.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Wed, 04 Mar 2026 07:20:09 GMT</lastBuildDate><atom:link href="https://www.401k-marketing.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[I Skipped Yoga Once and That Was Five Years Ago]]></title><description><![CDATA[How good marketing intentions quietly fall apart and how to get back in rhythm.]]></description><link>https://www.401k-marketing.com/post/i-skipped-yoga-once-and-that-was-five-years-ago</link><guid isPermaLink="false">698513734ef7940ceef28526</guid><pubDate>Tue, 03 Mar 2026 01:00:19 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/fd5b8a_8593ce25696941f09e5d07b00dad1b5d~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Rebecca Hourihan</dc:creator></item><item><title><![CDATA[The Persuasive Power of Micro Marketing]]></title><description><![CDATA[Why Traditional Prospecting Isn’t Working and What to Do Instead]]></description><link>https://www.401k-marketing.com/post/the-persuasive-power-of-micro-marketing</link><guid isPermaLink="false">69851225e14322a9a90f991b</guid><pubDate>Thu, 05 Feb 2026 22:01:27 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/fd5b8a_e5f6c93f9ba64770818f53eab321593c~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Rebecca Hourihan</dc:creator></item><item><title><![CDATA[Building the Next Generation]]></title><description><![CDATA[Many retirement plan advisory firms are facing a talent and succession challenge as Baby Boomers retire and younger professionals cycle through roles. This article outlines how firms can develop the next generation of advisors, retain top talent, and create continuity through intentional career paths, industry engagement, and proactive succession planning.]]></description><link>https://www.401k-marketing.com/post/building-the-next-generation</link><guid isPermaLink="false">695c1e3d3015b8c811049adc</guid><pubDate>Thu, 01 Jan 2026 08:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/348e85_ad44988d246b4b7088f8fe4a02fdfe12~mv2.jpg/v1/fit/w_1000,h_628,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Rebecca Hourihan</dc:creator></item><item><title><![CDATA[Do you bring problems or solutions?]]></title><description><![CDATA[Many TPAs and advisors are excellent at spotting issues in a retirement plan. The real differentiator is communicating those issues in a way business owners can understand and act on. This blog explores a simple approach that helps you shift from presenting problems to offering clear solutions.]]></description><link>https://www.401k-marketing.com/post/do-you-bring-problems-or-solutions</link><guid isPermaLink="false">6930d65bbeedf468e531883b</guid><pubDate>Mon, 01 Dec 2025 08:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/348e85_08cb9bab99784a0a9ff3ba7b3d20a6d1~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Rebecca Hourihan</dc:creator></item><item><title><![CDATA[How I (Accidentally) Poisoned Us and What It Taught Me About Marketing]]></title><description><![CDATA[Sometimes the thing you think is helping your business is actually holding it back. Learn how one small discovery in the kitchen became a lesson on marketing awareness and how a few focused changes can reignite growth.]]></description><link>https://www.401k-marketing.com/post/how-i-accidentally-poisoned-us-and-what-it-taught-me-about-marketing</link><guid isPermaLink="false">6902869cc41093e875e262a6</guid><pubDate>Sat, 01 Nov 2025 17:00:24 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/348e85_503d9196ae1e4a76ac40a0aa80c0b261~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Rebecca Hourihan</dc:creator></item><item><title><![CDATA[Turning Ideas Into Action]]></title><description><![CDATA[Advisors are rarely short on ideas. The real challenge is turning those ideas into campaigns that actually launch, connect, and deliver results. In this post, we share a practical 5-step process designed for 401(k) advisors that makes it easier to organize, assign, implement, deliver, and track your marketing initiatives]]></description><link>https://www.401k-marketing.com/post/turning-ideas-into-action</link><guid isPermaLink="false">68dc2e8db024477f3241375f</guid><pubDate>Wed, 01 Oct 2025 17:00:24 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/348e85_641381f130dc4100a4fc8f9cc3000910~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Rebecca Hourihan</dc:creator></item><item><title><![CDATA[Should You Drive or Fly? A hypothetical question]]></title><description><![CDATA[When it comes to growth, many advisors default to “driving”, cold calling, manual outreach, and busywork that feels productive but rarely scales. Others have embraced “flying,” leveraging automation, digital tools, and content systems to reach more plan sponsors in less time. In this post, we explore what it really means to drive versus fly, how today’s talent shortage makes efficiency critical, and why building a funnel mindset may be the key to sustainable growth]]></description><link>https://www.401k-marketing.com/post/should-you-drive-or-fly-a-hypothetical-question</link><guid isPermaLink="false">68dc285616540f55d516a755</guid><pubDate>Mon, 01 Sep 2025 07:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/348e85_2c39b3df05854615b4a973746d13fd8c~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Rebecca Hourihan</dc:creator></item><item><title><![CDATA[Why Isn’t My Cold Calling or Email Campaign Working?]]></title><description><![CDATA[Prospecting isn’t what it used to be. Cold calls go unanswered, mass emails get ignored, and old-school formulas no longer deliver results. In this blog, we unpack why traditional tactics are falling flat and what retirement plan advisors can do instead. From building digital trust to rethinking your outreach strategy, discover how to market smarter in today’s environment.]]></description><link>https://www.401k-marketing.com/post/why-isnt-my-cold-calling-or-email-campaign-working</link><guid isPermaLink="false">688798e8c0f8f75ab3c20932</guid><pubDate>Fri, 01 Aug 2025 15:15:10 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/348e85_a54980a5dd1b4d2d9b7b512b8d9a1fa8~mv2.jpg/v1/fit/w_1000,h_628,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Rebecca Hourihan</dc:creator></item><item><title><![CDATA[“Yes” to “No”: How I Learned to Protect My Time Without Losing My Drive]]></title><description><![CDATA[Protecting your time with purposeful “no’s” can lead to a more intentional, fulfilling life and business.]]></description><link>https://www.401k-marketing.com/post/yes-to-no-how-i-learned-to-protect-my-time-without-losing-my-drive</link><guid isPermaLink="false">685c74e6e9ff6142481e3643</guid><pubDate>Tue, 01 Jul 2025 15:01:37 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/348e85_eb2fecb2820d4bb19e12888ab526d045~mv2.jpg/v1/fit/w_1000,h_628,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Rebecca Hourihan</dc:creator></item><item><title><![CDATA[In Uncertain Times, 401(k) Advisors Who Show Up Win]]></title><description><![CDATA[Clients crave leadership. They want clarity, not chaos. Guidance, not guesswork. And that’s where you come in.]]></description><link>https://www.401k-marketing.com/post/in-uncertain-times-401k-advisors-who-show-up-win</link><guid isPermaLink="false">67eef300a1bd53a02b099648</guid><category><![CDATA[Marketing Strategy]]></category><category><![CDATA[Business Development]]></category><pubDate>Mon, 02 Jun 2025 13:00:20 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/5a1fca_d4da32b509214662a8b6303b4f051ceb~mv2.jpg/v1/fit/w_1000,h_628,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Rebecca Hourihan</dc:creator></item><item><title><![CDATA[Navigating Generational Shifts: Tailoring 401(k) Communication Strategies Across Age Groups]]></title><description><![CDATA[When you speak their language, you stand out as an advisor who truly understands what people need, not just financially, but human-to-human.]]></description><link>https://www.401k-marketing.com/post/navigating-generational-shifts-tailoring-401k-communication-strategies-across-age-groups</link><guid isPermaLink="false">67eb2ddd3352fee7c94edde1</guid><category><![CDATA[Business Development]]></category><category><![CDATA[Prospecting]]></category><pubDate>Thu, 01 May 2025 12:00:17 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/348e85_9abcaa7ecd15440398f0e67fc1b483b5~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Rebecca Hourihan</dc:creator></item><item><title><![CDATA[New AI Sales Assistant to Supercharge Retirement Plan Advisor Success]]></title><description><![CDATA[401(k) Marketing is excited to announce the launch a powerful new AI Sales Assistant  built directly into the membership portal. Designed...]]></description><link>https://www.401k-marketing.com/post/new-ai-sales-assistant-to-supercharge-retirement-plan-advisor-success</link><guid isPermaLink="false">6806bd0350132b0be2367788</guid><pubDate>Wed, 23 Apr 2025 19:20:08 GMT</pubDate><enclosure url="http://video.wixstatic.com/video/fd5b8a_d5715e8958534ce1951aeb8228b88a84/1080p/mp4/file.mp4" length="0" type="video"/><dc:creator>Rebecca Hourihan</dc:creator></item><item><title><![CDATA[The 401(k) Committee Is Changing—and So Should Your Approach]]></title><description><![CDATA[Today’s 401(k) committees might include a CFO who’s a Baby Boomer, an HR Director from Gen X, a Millennial Head of People Ops, and even a...]]></description><link>https://www.401k-marketing.com/post/the-401-k-committee-is-changing-and-so-should-your-approach</link><guid isPermaLink="false">67eb1f45f96b48cc2d2542c2</guid><pubDate>Tue, 01 Apr 2025 16:00:25 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/348e85_9a7cef2e4f8947bd95c6a43e9b76f46d~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Rebecca Hourihan</dc:creator></item><item><title><![CDATA[From Lead to Client: Mastering the 401(k) Advisor Sales Funnel]]></title><description><![CDATA[Let’s break down the key components of a high-performing sales funnel to help you gain—and retain—more 401(k) plan sponsors.]]></description><link>https://www.401k-marketing.com/post/from-lead-to-client-mastering-the-401-k-advisor-sales-funnel</link><guid isPermaLink="false">67c73c4a704201787db74b9a</guid><category><![CDATA[Business Development]]></category><category><![CDATA[Prospecting]]></category><pubDate>Tue, 04 Mar 2025 08:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/f6b759_dfb024dc706a45b0ada33a93e8addaf8~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Rebecca Hourihan</dc:creator></item><item><title><![CDATA[Breaking Through the Noise: Creative Strategies for 401(k) Advisors]]></title><description><![CDATA[Getting noticed online can feel like trying to have a conversation at a concert. Breaking through the noise doesn’t have to be complicated. ]]></description><link>https://www.401k-marketing.com/post/breaking-through-the-noise-creative-strategies-for-401-k-advisors</link><guid isPermaLink="false">67896326c6745c3726812e58</guid><pubDate>Sat, 01 Feb 2025 16:42:52 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/f6b759_8ed5ca25b8244951bc27b7004215db41~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Rebecca Hourihan</dc:creator></item><item><title><![CDATA[Finding Your Marketing Zen: The Alignment Reboot]]></title><description><![CDATA[A small misalignment can have a big impact — not just in yoga but in business as well.]]></description><link>https://www.401k-marketing.com/post/finding-your-marketing-zen-the-alignment-reboot</link><guid isPermaLink="false">6785621062c6b84e16641ec0</guid><pubDate>Thu, 16 Jan 2025 19:17:18 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/fd5b8a_53d05b74a758476dbc6905fd5019be25~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Rebecca Hourihan</dc:creator></item><item><title><![CDATA[3 Hidden Benefits of Holiday Greetings for Your Business]]></title><description><![CDATA[Let’s unwrap three hidden benefits of sending holiday greetings that can set your business up for success.]]></description><link>https://www.401k-marketing.com/post/3-hidden-benefits-of-holiday-greetings-for-your-business</link><guid isPermaLink="false">6744e5b36789ceb75937395f</guid><category><![CDATA[Business Development]]></category><category><![CDATA[Prospecting]]></category><pubDate>Tue, 03 Dec 2024 16:36:41 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/fd5b8a_2430b7d6ded944cabe8b242d62deb4d2~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Rebecca Hourihan</dc:creator></item><item><title><![CDATA[Top 10 Lead Producing Campaigns for 401(k) Advisors in 2025]]></title><description><![CDATA[By Rebecca Hourihan AIF, PPC With new competitors and a rapidly changing labor market, it's crucial to stay ahead of the game with...]]></description><link>https://www.401k-marketing.com/post/top-10-lead-producing-campaigns-for-401-k-advisors-in-2025</link><guid isPermaLink="false">67227b9c8e781a543c023cc9</guid><category><![CDATA[Marketing Strategy]]></category><category><![CDATA[Business Development]]></category><category><![CDATA[Prospecting]]></category><pubDate>Fri, 01 Nov 2024 15:00:25 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/fd5b8a_c30f41f5fa8b46eabbe991ac411098fa~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Rebecca Hourihan</dc:creator></item><item><title><![CDATA[Lessons Learning and Insights Gained for Staying Ahead of the Marketing Curve]]></title><description><![CDATA[How often do marketing trends change? Well, luckily it isn't as frequent as my toddler's mood, but it’s close! The retirement plan...]]></description><link>https://www.401k-marketing.com/post/lessons-learning-and-insights-gained-for-staying-ahead-of-the-marketing-curve</link><guid isPermaLink="false">6706bf5e5f219883480a13df</guid><category><![CDATA[Marketing Strategy]]></category><pubDate>Wed, 09 Oct 2024 19:23:01 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/fd5b8a_33665e5dc0c64124afe3995d9b39c563~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Rebecca Hourihan</dc:creator></item><item><title><![CDATA[Enhancing Client Engagement and Scalability Within Your Retirement Plan Business]]></title><description><![CDATA[This article is part of a 3 part series. Read Part 1  and Part 2 . Days 61-90+ | Part 3 of 3 As a retirement plan adviser, the journey to...]]></description><link>https://www.401k-marketing.com/post/enhancing-client-engagement-and-scalability-within-your-retirement-plan-business</link><guid isPermaLink="false">66d0b180c893b2d65da2e644</guid><category><![CDATA[Business Development]]></category><pubDate>Mon, 02 Sep 2024 15:00:12 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/fd5b8a_220e48efe95d4a16a9b3127b333f11b7~mv2.jpg/v1/fit/w_1000,h_628,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Rebecca Hourihan</dc:creator></item></channel></rss>