Meet the Leadership Team

We promote and market your specialized retirement plan office.
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Rebecca Hourihan, AIF®, PPC™

Founder, CMO + Creative Retirement Plan Strategist

Avid Listener, Dog Lover, Business Motivator + ERISA Geek


Rebecca is the founder and CMO of 401(k) Marketing, LLC in San Diego, CA. The firm helps retirement plan advisors market their expertise and build long-lasting brand awareness. The company was founded on the idea that retirement plan advisors are specialists and should promote their unique skill set. 


With over 15 years of retirement plan experience and an addiction to marketing, Rebecca is skilled at developing clear paths that are simple for plan sponsors, advisors and participants to understand. She is committed to company growth, advisor development and collaborative improvement. Her personality is naturally enthusiastic and she attracts fun, hard-working and ethical professionals.  

She lives in San Diego with her new daughter Juliana, her fiance Jesse and their fur babies Lola and Riser. Her hobbies include yoga, cooking, drinking wine, traveling and eating. 

Contact Rebecca

As a business owner,
we can either pay our office assistant to pretend to market or we can hire professionals who know how to market and grow our business.

Jonathan Nash

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Let's have some fun and grow YOUR business today! 

Missy Schoedel

VP of Business Development

Font Savant, Dog Lover + Competitive Athlete


Missy joined the 401(k) Marketing team in January of 2015 and as the company’s first employee, has been an integral part of growing the firm to where it is today. Armed with a passion to nurture and connect, she has helped many top advisors craft their unique value propositions, develop strong brand identities and create meaningful connections through a variety of marketing mediums.


She brings fresh ideas, a deep understanding of the retirement industry and a curiosity that drives her to explore new ways to enhance client relationships.


Missy enjoys an active lifestyle with her husband Dylan and pup Sadie, together they hike, travel and train. Missy is a competitive athlete, she has held state records for powerlifting and has recently started practicing the gentle art of folding clothes with people still in them: Brazilian Jiu-Jitsu.


Contact Missy

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Sasha Cibrian

Retirement Plan Marketing Manager + Campaign Strategist
DIY Queen, Fitness Lover + Music Digger

Sasha joined 401(k) marketing as a Campaign Writer and Marketing Analyst and has transitioned into the Retirement Plan Marketing manager. From project management to client relationships, she oversees the content marketing portal to ensure that clients will receive the best experience and marketing success. Campaign strategy is the name of her game, as she aims for innovation, consistency and thinking well outside the box for the retirement plan industry.


In her free time, you can probably find Sasha spending time with her Corgi and her fiancé, tackling some DIY projects or training at her Crossfit gym. 

Contact Sasha

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Emi Weiss

Jr. Community Marketing Manager

Coffee Addict, Travel Enthusiast + Organization Expert

Emi is our newest 401(k) Marketing team addition, a recent graduate from the University of Oregon Business College with a degree in Marketing. Her passion and experience with marketing lies within research, editing and looking at how data can drive business decisions.
Originally from Oregon, she spends her free time in her new hometown of San Diego admiring the palm trees and trying to maneuver the freeways. Emi also likes to find new exercise classes, travel, hangout with her 5 sisters and look at cats on the internet.


Contact Emi

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Arin Wiggins

Director of Operations

Office Maven, Artist + Cool Mom

Not a regular mom, a cool mom - a native San Diegan, Arin has been an Executive Administrative professional for over 15 years and loves the creative, supportive and brilliantly fun team environment at 401(k) Marketing. Being given the opportunity to wear multiple hats, managing various projects, supporting the main office while maintaining an amazing work/life balance, has been more than fulfilling. Arin has worked in public and private sectors, as a personal assistant, an educator and a government contractor as well as for herself as a painter, graphic designer and photographer.

When she isn’t managing the daily operations at 401(k) Marketing, Arin can be found hanging out with her two favorite things (her kids), Olive + Xane. Sundays are the best days where along with family and friends, Arin can be found at any number of local spots, soaking up the sunshine and having an awesome time in our fair city.

Contact Arin

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We are a team of 12 professionals including graphic designers, compliance officers, writers and marketers.

   We look forward to speaking with you and helping to grow your business!