Meet the Leadership Team

We promote and market your specialized retirement plan office.
Hourihan_Rebecca_401k Marketing_2020.png
Rebecca Hourihan, AIF®, PPC™

Founder, CMO + Creative Retirement Plan Strategist

Avid Listener, Dog Lover, Business Motivator + ERISA Geek


Rebecca is the founder and CMO of 401(k) Marketing, LLC in San Diego, CA. The firm helps retirement plan advisors market their expertise and build long-lasting brand awareness. The company was founded on the idea that retirement plan advisors are specialists and should promote their unique skill set. 


With over 15 years of retirement plan experience and an addiction to marketing, Rebecca is skilled at developing clear paths that are simple for plan sponsors, advisors and participants to understand. She is committed to company growth, advisor development and collaborative improvement. Her personality is naturally enthusiastic and she attracts fun, hard-working and ethical professionals.  

She lives in San Diego with her family and her corgi, Lola. Her hobbies include yoga, cooking, drinking wine, traveling and eating.  
Contact Rebecca

As a business owner,
we can either pay our office assistant to pretend to market or we can hire professionals who know how to market and grow our business.

Jonathan Nash

  • LinkedIn Social Icon
  • Twitter Social Icon
  • YouTube Social  Icon

Let's have some fun and grow YOUR business today! 

Missy Schoedel

VP of Business Development

Font Savant, Dog Lover + Competitive Athlete


Missy joined the 401(k) Marketing team in January of 2015 and as the company’s first employee, has been an integral part of growing the firm to where it is today. Armed with a passion to nurture and connect, she has helped many top advisors craft their unique value propositions, develop strong brand identities and create meaningful connections through a variety of marketing mediums.


She brings fresh ideas, a deep understanding of the retirement industry and a curiosity that drives her to explore new ways to enhance client relationships.


Missy splits her time between California, Texas and Pennsylvania. She enjoys an active lifestyle with her husband Dylan and pup Sadie, hiking, traveling and lifting weights. Missy is a competitive powerlifter; she’s held state records for the deadlift and bench press. She also holds the coveted title of office jar opener.

Contact Missy

MIssy Schoedel_401k Marketing-min.jpg
  • LinkedIn Social Icon
  • Twitter Social Icon
  • YouTube Social  Icon
Sasha Cibrian

Retirement Plan Marketing Manager + Campaign Strategist
DIY Queen, Fitness Lover + Music Digger

Sasha joins 401(k) marketing as our Lead Content Writer and Marketing Analyst. With a marketing degree from San Francisco State University, she's worked on numerous startups in the Bay Area which developed her love for marketing and developing businesses. Campaign strategy is the name of her game, as she aims for innovation, consistency, and thinking well outside the box for the retirement plan industry.

In order to stay on top of marketing trends, you can probably find Sasha (enjoyably) reading, writing and researching on her own time. She's a "Jill of all trades" in fitness, as she actively practices Crossfit, Olympic lifting and boxing - while curating the perfect playlist to train to.

Contact Sasha

  • LinkedIn Social Icon
  • Twitter Social Icon
  • YouTube Social  Icon
Emi Weiss
Jr. Community Marketing Manager

Coffee Addict, Travel Enthusiast + Organization Expert

Emi is our newest 401(k) Marketing team addition, a recent graduate from the University of Oregon Business College with a degree in Marketing. Her passion and experience with marketing lies within research, editing and looking at how data can drive business decisions.
Originally from Oregon, she spends her free time in her new hometown of San Diego admiring the palm trees and trying to maneuver the freeways. Emi also likes to find new exercise classes, travel, hangout with her 5 sisters and look at cats on the internet.



Contact Emi

  • LinkedIn Social Icon
  • Twitter Social Icon
  • YouTube Social  Icon
Arin Wiggins

Director of Operations

Office Maven, Artist + Cool Mom

Not a regular mom, a cool mom - a native San Diegan, Arin has been an Executive Administrative professional for over 15 years and loves the creative, supportive and brilliantly fun team environment at 401(k) Marketing. Being given the opportunity to wear multiple hats, managing various projects, supporting the main office while maintaining an amazing work/life balance, has been more than fulfilling. Arin has worked in public and private sectors, as a personal assistant, an educator and a government contractor as well as for herself as a painter, graphic designer and photographer.

When she isn’t managing the daily operations at 401(k) Marketing, Arin can be found painting on her living room floor with her two favorite things (her kids), Olive + Xane. Sundays are the best days where along with family and friends, Arin can be found jet skiing the bay with her partner, soaking up the sunshine and having a generally awesome time in our fair city.

Contact Arin

  • LinkedIn Social Icon
  • Twitter Social Icon
  • YouTube Social  Icon

We are a team of 12 professionals including graphic designers, compliance officers, writers
and marketers.

   We look forward to speaking with you and helping to grow your business!