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Meet the Leadership Team
We promote and market your specialized retirement plan office.
Rebecca Hourihan, AIF®, PPC™
Founder, CMO + Creative Retirement Plan Strategist
Avid Listener, Dog Lover, Business Motivator, ERISA Geek
Rebecca is the founder and CMO of 401(k) Marketing, LLC in San Diego, CA. The firm helps retirement plan advisors market their expertise and build long-lasting brand awareness. The company was founded on the idea that retirement plan advisors are specialists and should promote their unique skill set.
With over 15 years of retirement plan experience and an addiction to marketing, Rebecca is skilled at developing clear paths that are simple for plan sponsors, advisors, and participants to understand. She is committed to company growth, advisor development, and collaborative improvement. Her personality is naturally enthusiastic and she attracts fun, hard-working, and ethical professionals.
She lives in San Diego with her family and her corgi Lola. Her hobbies include yoga, cooking, drinking wine, traveling, and eating.
Jonathan Nash
As a business owner,
we can either pay our office assistant to pretend to market or we can hire professionals who know how to market and grow our business.
Let's have some fun and grow
YOUR business today!
Missy Schoedel
VP of Business Development
Font Savant, Dog Lover, Competitive Athlete
Missy joined the 401(k) Marketing team in January of 2015 and as the company’s first employee, has been an integral part of growing the firm to where it is today. Armed with a passion to nurture and connect, she has helped many top advisors craft their unique value propositions, develop strong brand identities and create meaningful connections through a variety of marketing mediums.
She brings fresh ideas, a deep understanding of the retirement industry and a curiosity that drives her to explore new ways to enhance client relationships.
Missy splits her time between California, Texas, and Pennsylvania. She enjoys an active lifestyle with her husband and pup Sadie, hiking, traveling, and lifting weights. Missy is a competitive powerlifter; she’s held state records for the deadlift and bench press. She also holds the coveted title of office jar opener.
Sasha Cibrian
Retirement Plan Marketing Manager + Campaign Strategist
Social Media Aficionado, Fitness Lover + Music Digger
Sasha joins 401(k) marketing as our Lead Content Writer and Marketing Analyst. With a marketing degree from San Francisco State University, she worked on numerous startups in the Bay Area which developed her love for marketing and developing businesses. Campaign strategy is the name of her game, as she aims for innovation, consistency, and thinking well outside the box for the retirement plan industry.
In order to stay on top of marketing trends, you can probably find Sasha (enjoyably) reading, writing, and researching on her own time. She's a "Jill of all trades" in fitness, as she actively practices Crossfit, Olympic lifting, and boxing - while curating the perfect playlist to train to.
Arin Wiggins
Director of Operations
Artist, Writer + Fun Mom
Not a regular mom, a cool mom and a Native San Diegan, Arin has been an Executive Administrative professional for almost 14 years and is loving her position at 401(k) Marketing. Given the opportunity to wear a multitude of hats and manage various projects as well as the main office while maintaining an amazing work/life balance, has been more than fulfilling. Arin has worked in the public and private sectors, as a government contractor, and for herself as a painter, graphic designer, and photographer.
When she isn’t managing the daily operations at 401(k) Marketing, Arin can be found painting on her living room floor with her two favorite things (her kids), Olive and Xane. Sundays are the best days where along with family + friends, Arin can be found riding jet skis with her partner Parker, biking + having a generally awesome time at the beach.
Contact Arin
Liz Rocha
Graphic Designer
What do I like to do?
Lizbeth Rocha joins the 401(k) Marketing team as an in-house graphic designer. She graduated from San Diego State University with a BA in Graphic Design and Marketing Certification. Liz has gained her experience working for top agencies in San Diego and managing brand consistency in her family-owned businesses.
Her unique eye for design will help assist the team in all marketing efforts.
On her free time, she likes to keep active, participate in other creative collaborations or design projects, travel, go to concerts or sip wine on the weekends with family and friends.
We are a team of 12 professionals including graphic designers, compliance officers, writers, and marketers.
We look forward to speaking with you and helping to grow your business!