We are passionate about marketing successful retirement plan advisors and TPAs.

401(k) Marketing

121 Broadway

Suite 540

San Diego, CA 92101

(401) 400 - 3199

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Curious? Set up an introduction call today!

401(k) Marketing, LLC is not in the business of providing legal advice with respect to ERISA or any other applicable law. The materials and information do not constitute, and should not be relied upon as, legal advice. The materials are general in nature and intended for informational purposes only. All content, including any brochures or other materials designed for potential use with plan sponsors, fiduciaries, and plan participants, must be reviewed and approved by the compliance and legal department(s) of the Financial Professional and/or Third Party Administrators firm prior to any use to confirm that they meet the firm’s legal and compliance policies and standards. The Financial Professional, Third Party Administrator,  and his/her firm are solely responsible for the use of content and any materials included herein, and for ensuring that all services provided by the Financial Professional and Third Party Administrators conform to the firm’s legal and compliance policies and standards.

Meet the Leadership Team

We promote and market your specialized retirement plan office.
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Rebecca Hourihan, AIF®, PPC™

Founder, CMO + Creative Retirement Plan Strategist

Avid Listener, Dog Lover, Business Motivator, ERISA Geek


Rebecca is the founder and CMO of 401(k) Marketing, LLC in San Diego, CA. The firm helps retirement plan advisors market their expertise and build long-lasting brand awareness. The company was founded on the idea that retirement plan advisors are specialists and should promote their unique skill set. 


With over 15 years of retirement plan experience and an addiction to marketing, Rebecca is skilled at developing clear paths that are simple for plan sponsors, advisors, and participants to understand. She is committed to company growth, advisor development, and collaborative improvement. Her personality is naturally enthusiastic and she attracts fun, hard-working, and ethical professionals.  

She lives in San Diego with her family and her corgi Lola. Her hobbies include yoga, cooking, drinking wine, traveling, and eating.  
Contact Rebecca

As a business owner,
we can either pay our office assistant to pretend to market or we can hire professionals who know how to market and grow our business.

Jonathan Nash

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Let's have some fun and grow YOUR business today! 

Missy Schoedel

VP of Business Development

Font Savant, Dog Lover, Competitive Athlete


Missy joined the 401(k) Marketing team in January of 2015 and as the company’s first employee, has been an integral part of growing the firm to where it is today. Armed with a passion to nurture and connect, she has helped many top advisors craft their unique value propositions, develop strong brand identities and create meaningful connections through a variety of marketing mediums.


She brings fresh ideas, a deep understanding of the retirement industry and a curiosity that drives her to explore new ways to enhance client relationships.


Missy splits her time between California, Texas, and Pennsylvania. She enjoys an active lifestyle with her husband and pup Sadie, hiking, traveling, and lifting weights. Missy is a competitive powerlifter; she’s held state records for the deadlift and bench press. She also holds the coveted title of office jar opener.

Contact Missy

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Sasha Cibrian

Retirement Plan Marketing Manager + Campaign Strategist
Social Media Aficionado, Fitness Lover + Music Digger

Sasha joins 401(k) marketing as our Lead Content Writer and Marketing Analyst. With a marketing degree from San Francisco State University, she worked on numerous startups in the Bay Area which developed her love for marketing and developing businesses. Campaign strategy is the name of her game, as she aims for innovation, consistency, and thinking well outside the box for the retirement plan industry.

In order to stay on top of marketing trends, you can probably find Sasha (enjoyably) reading, writing, and researching on her own time. She's a "Jill of all trades" in fitness, as she actively practices Crossfit, Olympic lifting, and boxing - while curating the perfect playlist to train to.

Contact Sasha

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Arin Wiggins

Director of Operations

Artist, Writer + Cool Mom

Not a regular mom, a cool mom and a Native San Diegan, Arin has been an Executive Administrative professional for over14 years and loves the creative, supportive, fun team environment at 401(k) Marketing. Being given the opportunity to wear multiple hats, managing various projects and supporting the main office while maintaining an amazing work/life balance, has been more than fulfilling. Arin has worked in public and private sectors, as a personal assistant, an educator, a government contractor as well as for herself as a painter, graphic designer and photographer.

When she isn’t managing the daily operations at 401(k) Marketing, Arin can be found painting on her living room floor with her two favorite things (her kids), Olive and Xane. Sundays are the best days where along with family + friends, Arin can be found riding jet skis with her partner Parker, biking + having a generally awesome time in San Diego.

Contact Arin

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We are a team of 12 professionals including graphic designers, compliance officers, writers
and marketers.

   We look forward to speaking with you and helping to grow your business!