Rebecca HourihanJun 9, 20223 minDo Your Email Campaigns Suffer from Stranger Danger?Have you ever received an email from an unknown sender? Did you open it? If you did, what enticed you to ignore the potential risk and...
Rebecca HourihanMay 5, 20224 minHow TPAs, Advisors and Service Providers Can Leverage Cycle 3 to Increase Business There are several wildly popular biennial and quadrennial events like solar eclipses, the Olympics, Leap Years and Election years when...
Rebecca HourihanApr 7, 20225 minTop 10 Marketing Trends for TPAs in 2022 As we turn the page on another roller coaster year, a lot has changed, yet the resiliency of people has remained strong. We have thought...
Rebecca HourihanMar 10, 20224 minWhy Do Advisors Need Digital Marketing?As a kid, do you remember jumping rope? Two kids would be twirling the rope and would say, “Jump in!” And if you were like most kids, a...
Rebecca HourihanJan 6, 20224 minHow to Create a 401(k) Prospecting ListIn any successful marketing campaign, the first step is identifying your target market. By understanding your target audience, you can...
Rebecca HourihanOct 7, 20214 minWhy Quality Follow Up Can Be More Important Than New IntroductionsHow many sales are won on the first meeting? Not many, right? As an advisor, you put in the work to earn new business, and that could...