Rebecca HourihanOct 7, 20214 minWhy Quality Follow Up Can Be More Important Than New IntroductionsHow many sales are won on the first meeting? Not many, right? As an advisor, you put in the work to earn new business, and that could...
Rebecca HourihanSep 9, 20212 minWhere and When is Your Thinking TimeThanks to COVID, most of our routines have changed. Those moments when we could stop, think and evaluate have been modified. As a...
Rebecca HourihanAug 5, 20214 minHow to Calculate Your ROI on MarketingThere’s an old saying, “50% of marketing works. The trouble is, I don’t know which 50%.” Let’s unpack that and learn about your true...
Rebecca HourihanJun 10, 20213 minWhen to Listen to Cousin VinnyWe all have a cousin, friend or neighbor who has no clue what you do but always has “an idea” for you. This person usually pulls your ear...
Rebecca HourihanApr 8, 20216 min10 Ideas to Supercharge Your Retirement Plan MarketingIf your business is looking to increase its prospecting efforts, gain new clients, receive more inbound referrals and/or keep more...
Rebecca HourihanMar 11, 20214 minPut Some PEP in Your Marketing StepAs the Pooled Employer Plan (PEP) marketplace heats up, one thing is clear: PEPs are a hot topic. So, if you’re looking to launch a PEP,...