Rebecca Hourihan
Where and When is Your Thinking Time
Thanks to COVID, most of our routines have changed. Those moments when we could stop, think and evaluate have been modified. As a...
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Explore tips & resources for business development, content marketing and digital campaigns.
Rebecca Hourihan
- Apr 8, 2021
- 6 min
10 Ideas to Supercharge Your Retirement Plan Marketing
If your business is looking to increase its prospecting efforts, gain new clients, receive more inbound referrals and/or keep more...
Rebecca Hourihan
- Mar 11, 2021
- 4 min
Put Some PEP in Your Marketing Step
As the Pooled Employer Plan (PEP) marketplace heats up, one thing is clear: PEPs are a hot topic. So, if you’re looking to launch a PEP,...
![Creating a Positive [Marketing] Feedback Loop](https://static.wixstatic.com/media/f6b759_5108fd96287447bf856848c222fec799~mv2.jpg/v1/fill/w_460,h_241,fp_0.50_0.50,q_90,enc_auto/f6b759_5108fd96287447bf856848c222fec799~mv2.jpg)
Rebecca Hourihan
- Feb 11, 2021
- 4 min
Creating a Positive [Marketing] Feedback Loop
A feedback loop is a process in which the outputs of a system are circled back and used as inputs. It is a classic chicken and egg...
Rebecca Hourihan
- Jan 7, 2021
- 4 min
Is Confusion the Reason Why Employees are Unprepared for Retirement?
When we step back and really look at the purpose of our industry - what is it? It is to help people retire comfortably on time and with a...
Rebecca Hourihan
- Dec 10, 2020
- 6 min
Breaking Down Your Sales Process
Traditional schools of thought claim that the sales process begins when the prospect first gets introduced to a solution, but do you...
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