Rebecca Hourihan
How to Write a 401(k) Blog in 9 Steps
So, you’re thinking about writing a blog article– that’s great! You absolutely should. If you’re reading this article, chances are you...
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Explore tips & resources for business development, content marketing and digital campaigns.
Rebecca Hourihan
- 3 min
Tale of Two Offices
It was the best of times; it was the worst of times. With the Conflict of Interest Rule, retirement plan opportunities are everywhere....
Rebecca Hourihan
- 2 min
3 Easy Website Makeover Tips
Your website, or as we also call it, your “digital storefront”, is the first place most people visit when looking for information about...
Rebecca Hourihan
- 3 min
What is the purpose of retirement plan marketing?
Recently, I was sharing a story with my friends about the popular Netflix show House of Cards. During my story, I started to describe one...
Rebecca Hourihan
- 4 min
Does Marketing Work?
We are a marketing firm, so when we have the does marketing work conversation with potential clients, it naturally inspires an answer to...
Rebecca Hourihan
- 3 min
401(k) Advisor Prospecting: What are today’s best resources and tools? PART II
Sales and marketing are not the same. Rather, they are more like yin and yang. Together, they are a powerful pair. Separate, they are...
Rebecca Hourihan
- 3 min
401(k) Advisor: 5 Steps to Establish a 401(k) Prospect List
Do you want to grow your 401(k) business but don’t know where to start? Well, you’ve come to the right place. Let’s examine five ideas...
Rebecca Hourihan
- 3 min
3 Tips to Spice Up Your Marketing
Financial Services is a pretty vague term. It groups together everyone from insurance agents to wealth managers. Then there is the list...
Rebecca Hourihan
- 3 min
401(k) Advisor Prospecting: What are today’s best resources and tools? PART I
Marketing is the lifeblood of a business. It’s the voice that promotes you, your company, and your offering. As such, marketing is the...
Rebecca Hourihan
- 4 min
TPA Marketing: How are you growing your business?
Marketing is the lifeblood of a business. It’s the voice that promotes you, your company, and your offering. As such, marketing is the...
Rebecca Hourihan
- 4 min
Is Your Marketing Helping or Hurting Your Brand?
“I sold a plan sponsor with a napkin.” In a recent conversation, a very experienced retirement plan advisor shared with us that for...
Rebecca Hourihan
- 5 min
401(k) Advisor: A BIG BRAND WORLD
We live in a commoditized world; each time we make a purchase, we make a choice. Americans are exposed to as many as 5,000 advertisements...
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