Updated: Jul 13, 2020
In a conference room, forty financial advisors are sitting and waiting for the regional event to begin. My task is simple - welcome everyone to the Atlanta Regional Workshop and introduce the first speaker. With sweaty palms, heart racing, and thick tongue, I walk to the front of the room. Greeted by eighty glaring eyeballs, I begin. “Hi, I’m Rebecca. I’m Rebecca. I’m Rebecca Houuuuuurihan? Ughhhhh ummm ugghhh hhh hhhh hhhh” Mind blank, heart thudding, I feel the first speaker’s hands on my shoulders as he is guiding me off the stage. And with a big smile, he says, “Let’s give her a hand.”
I share this true story because no one is naturally good at public speaking; it’s a trained skill.
After that event, one gentlemen came up to me and said, “You know, we’re all here to hear what you and the other speakers have to say.” That sentence was the beginning statement that reframed public speaking for me. “We all just want to hear what you have to say.” How powerful. So the next time you’re in front of a group of people, remember they are there to listen, and they want to hear what you have to say.
With reframing, I learned that anxiety and excitement produce the exact same chemicals in your body. However, how you process those emotions has dramatically different affects. If you let fear, doubt, and panic take over (see the story above), your brain converts to primitive thinking (fight or flight). Whereas, if you position the emotion as excitement, you shine.
Tip one: Mindset The only thing you can truly control is your mindset. Knowing that your body reacts the same way to anxiety and excitement, it’s time to trick your mind. Whether or not you’re truly excited, tell yourself a few times, “I’m really excited” (and mean it!) After a few repetitions, this statement will begin to resonate, shifting your mindset and ultimately becoming true!
Tip two: Confidence Sure, “just be more confident,” she says. Exactly, confidence is a skill that needs to be learned as well. There are a number of confidence-building exercises, but here is one of my favorites. Ready to give it a shot? Stand up and make the shape of a human X: separate your feet a little wider than hip distance and extend your hands over your head a little wider than shoulder distance. Now puff out your chest a little bit. Pause. Breath. Do it again. Do it three times. Do you feel more confident? (This is from a fantastic Ted Talk by Amy Cuddy about Power Poses, for anyone who hasn’t seen it, highly recommend).
Tip 3: Practice
Everyone knows that practice makes perfect, but often this step is skipped because it feels silly. I recommend practicing in front of a mirror. Do the presentation at least five times from top to bottom. Yes, five times. Sometimes we are our own worst critics. If you need additional feedback or more challenging practice try one of the following:
Set up a row of empty chairs. Then practice in front of them. Right, this one is goofy. However, try it. You will find that for being empty chairs, they sure are judge-y.
Ask a colleague, spouse, and/or friend to watch; select people you know will provide support and constructive feedback.
Join a public speaking or networking group that allows practice in front of strangers.
Public speaking is live theatre. Remember the people there want to hear what you have to say. Anxiety and excitement are the same chemicals. Tell yourself, “I’m excited”, and you’ll shine with excitement; and practice, practice, practice makes perfect. Have fun, let your personality come through, and I can’t wait to watch you shine on the main stage!
Thanks for reading and Happy Marketing!
About 401(k) Marketing
We believe the retirement plan industry can do better. Our clients are the best professional retirement plan advisors and TPAs in the business. They care deeply about saving America’s retirement future. We are proud to share their voices through industry writings, professionally-designed marketing materials (including websites), and expert content collateral. We lend support by promoting businesses through ongoing awareness campaigns. www.401k-marketing.com
About Retirement Plan Marketing
Retirement Plan Marketing is a product of 401(k) Marketing and is an ongoing turnkey marketing solution for retirement plan advisors. It is an easy-to-follow, consistent marketing program designed to get you noticed in your community and generate new retirement plan sales. When you deliver relevant plan sponsor content, you add value to your conversations and can work your way up to become known as the “go-to” retirement plan advisory office. www.retirementplanmarketinginabox.com