Rebecca Hourihan
The Best Offense Is a Great Defense
Did you think this article was going to be about how to protect your clients? Well, it’s not, it’s about how the retirement plan...
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Explore tips & resources for business development, content marketing and digital campaigns.
Rebecca Hourihan
- 2 min
Introducing a turn-key content marketing portal for 401(k) advisors to increase their awareness
The firm believes that when it comes to marketing, 401(k) advisors need help. To support advisors, the team at 401(k) Marketing created...
Rebecca Hourihan
- 4 min
Two Strategies to Stay Top of Mind with Plan Sponsors
With today’s constant stream of information, doesn’t it feel more challenging than ever to gain shelf space within the minds of 401(k)...
Rebecca Hourihan
- 4 min
Straight to Your Door
As a retirement plan advisor, you probably host clients, prospects, wholesalers, or centers of influence meetings in your office. ...
Rebecca Hourihan
- 4 min
Marketing That Never Sleeps
Wouldn’t it be nice to know that day or night, rain or shine, your brand is consistently in front of your clients, prospects, and centers...
Rebecca Hourihan
- 3 min
Developing a Brand is Overrated
Why would any business ever want to differentiate? Why would any professional want to be known for something unique? That seems like a...
Rebecca Hourihan
- 4 min
How often should you email your list?
Keeping your brand in front of key prospects and clients will keep you top of mind Did you know that Americans experience 5,000...
Rebecca Hourihan
- 3 min
4 Powerful Tools to Automate Tedious Marketing Tasks
In your workplace, it’s very common to have endless ideas about how to grow your business. But an idea is only as good as its execution....
Rebecca Hourihan
- 5 min
The Pinch of Losing a 401(k) Client
A few weeks ago, we spoke with a new prospect that had just lost a 401(k) client. They were bummed out. That client had been with them...
Rebecca Hourihan
- 6 min
The 401(k) Sky is Falling!
Look left – lawsuits. Look right – regulations. Look straight – tax reform. It seems that everywhere you look the retirement plan...
Rebecca Hourihan
- 3 min
Small Changes for a BIG Impact
Did you know that Missy Schoedel is a competitive power lifter? She held two state records and competed at World’s last year in Las...
Rebecca Hourihan
- 3 min
Beer Signs and Advisory Marketing: Guinness Sold Here
At a recent conference, I had the rare moment to go outside and walk around the city. As I strolled through the streets, being the...
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