Rebecca HourihanMay 5, 20224 minHow TPAs, Advisors and Service Providers Can Leverage Cycle 3 to Increase Business There are several wildly popular biennial and quadrennial events like solar eclipses, the Olympics, Leap Years and Election years when...
Rebecca HourihanMar 10, 20224 minWhy Do Advisors Need Digital Marketing?As a kid, do you remember jumping rope? Two kids would be twirling the rope and would say, “Jump in!” And if you were like most kids, a...
Rebecca HourihanOct 7, 20214 minWhy Quality Follow Up Can Be More Important Than New IntroductionsHow many sales are won on the first meeting? Not many, right? As an advisor, you put in the work to earn new business, and that could...
Rebecca HourihanJun 10, 20213 minWhen to Listen to Cousin VinnyWe all have a cousin, friend or neighbor who has no clue what you do but always has “an idea” for you. This person usually pulls your ear...
Rebecca HourihanDec 10, 20206 minBreaking Down Your Sales ProcessTraditional schools of thought claim that the sales process begins when the prospect first gets introduced to a solution, but do you...
Rebecca HourihanJul 9, 20203 minMarketing in the Time of the CoronavirusCOVID-19 was either a period of intense business planning, strategy, focus and tenacity - or it was a sleeping beauty time warp. As the...