Rebecca Hourihan
401(k) Speed Dating with Rebecca Hourihan
The 401(k) Study Group invited us to speak about prospecting and marketing. We decided to have some fun and turned the discussion into a...
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Explore tips & resources for business development, content marketing and digital campaigns.
Rebecca Hourihan
- 2 min
Is your TPA marketing ready for 2016?
Oh, the glorious holidays. Did anyone else eat too much? Drink too much? And, have a great holiday season? Well, now it’s time to...
Rebecca Hourihan
- 1 min
Your 90 Day Marketing Calendar
Click for your retirement plan specific 90 day marketing calendar. Hope you enjoy! Thanks for reading and Happy Marketing! About 401(k)...
Rebecca Hourihan
- 4 min
Is marketing an expense or an investment?
First, a special thank you to Chuck Hammond for asking this question on Koffee Talk. If you would like to listen to the mini-podcast,...
Rebecca Hourihan
- 1 min
Is Marketing an Expense or an Investment?
Check out our interview with The 401(k) Study Group where we discuss whether Marketing is an expense or an investment. Listen Now! Is...
Rebecca Hourihan
- 3 min
Breaking Up (with your retirement plan advisor) is Hard to Do
Why do we stay in bad relationships? Whether it’s your spouse, a friend, an old car, or your financial advisor, we hold on to the...
Rebecca Hourihan
- 3 min
Would You See a Podiatrist for a Heart Attack?
A hundred years ago, if you were ill, you went to the town doctor. That physician would see patients with all types of...
Rebecca Hourihan
- 4 min
How Do You Differentiate?
As a retirement plan professional, is it important to advertise? “A man wakes up in the morning after sleeping on an advertised bed, in...
Rebecca Hourihan
- 4 min
What Are the Essential Tools You Need to Compete in Today’s 401(k) Marketplace?
ESSENTIAL TOOLS AND INFORMATION YOU NEED TO COMPETE IN TODAY’S 401(K) MARKETPLACE Back in the day, I was a young financial advisor. Like...
Rebecca Hourihan
- 5 min
Is Your Retirement Plan Advisor a Professional or Just “Accommodating”?
According to Fidelity, 91% of advisors who offer retirement plans are merely “accommodating” the business as part of their other wealth...
Rebecca Hourihan
- 3 min
Branding
Branding Basics Let’s take a minute to talk about the foundation of branding. There are a few key components that comprise the...
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