Updated: Jul 13
In your workplace, it’s very common to have endless ideas about how to grow your business. But an idea is only as good as its execution. Some projects require short commitments, other require more bandwidth. So when it comes to marketing your business, efficiency is what you look for in strategies, products, and services.
Lucky for you, we live in the age of technology where almost anything is at our finger tips thanks to the internet! 401(k) Marketing has rounded up a few of our favorite tools that will save you hours of time without breaking the bank.
A great tool can give you an amazing ROI, while improving the output of your work. Here we have 4 of our favorite marketing tools:
1. Hootsuite for social media scheduling and posting
Managing social media can be tedious and can take up a lot of work hours if you don’t have a tool to automate your posts and activity.
Hootsuite is a social media manager that will help coordinate all of your company’s social networks in one convenient dashboard. You can connect with 35 popular social networks, and schedule from 30 minutes to months in advance. By giving you a 30,000 foot view of your social world, you can track your performance and grow your audience to see what works and what doesn’t.
2. Samepage to manage tasks and projects
Internal management of your team can become, well, crazy at times! To stay on top of your marketing efforts, have a project manager. Having an organized system to improve communication across the board is a major key to having successful marketing. From outbound campaigns, social media management, following up, and creating the content, a project manager will allow you and your team to all be on the same page. See what we did there?
Disclaimer: There is a learning curve to project managers, but once you get the hang of it, it can save a lot of time and keep you very organized!
3. Canva for beautifully designed marketing pieces
Don’t have an in-house designer and have absolutely no idea how to use design programs? Try Canva! Canva utilizes drag-and-drop features and professional layouts for you to design consistently stunning layouts. It is completely customizable with colors, fonts, and images with hundreds of templates.
4. SUMO for growing your website’s traffic and list building
Building an email list takes work. Sumo is an easy to use application to add “pop-ups” to your website to help build your email list. You can easily create, customize, and add the plugin to your website. They offer easy integrations with email marketing programs like Constant Contact.
Try these powerful marketing tools to save you time and money! Long gone are the days of some of your great ideas that were not executed. Thanks for reading and Happy Marketing!
Thanks for reading and Happy Marketing!
About 401(k) Marketing
We believe the retirement plan industry can do better. Our clients are the best professional retirement plan advisors and TPAs in the business. They care deeply about saving America’s retirement future. We are proud to share their voices through industry writings, professionally-designed marketing materials (including websites), and expert content collateral. We lend support by promoting businesses through ongoing awareness campaigns. www.401k-marketing.com
About Retirement Plan Marketing
Retirement Plan Marketing is a product of 401(k) Marketing and is an ongoing turnkey marketing solution for retirement plan advisors. It is an easy-to-follow, consistent marketing program designed to get you noticed in your community and generate new retirement plan sales. When you deliver relevant plan sponsor content, you add value to your conversations and can work your way up to become known as the “go-to” retirement plan advisory office. www.retirementplanmarketinginabox.com