Rebecca HourihanJan 12, 20173 minAdvisor’s Guide to Social MediaLove it or hate it, social media is a powerful tool that advisors should be utilizing to help grow and promote business. Each post made...
Rebecca HourihanSep 8, 20164 minDoes Marketing Work?We are a marketing firm, so when we have the does marketing work conversation with potential clients, it naturally inspires an answer to...
Rebecca HourihanMar 10, 20164 min401k Advisors: Should Marketing Come Out of My Pocket?Some years ago, you had the bold idea to step out on your own as a retirement plan advisor: to forge your own destiny! At that point, all...
Rebecca HourihanJul 9, 20154 minHow Do You Differentiate?As a retirement plan professional, is it important to advertise? “A man wakes up in the morning after sleeping on an advertised bed, in...
Rebecca HourihanMay 14, 20155 minIs Your Retirement Plan Advisor a Professional or Just “Accommodating”?According to Fidelity, 91% of advisors who offer retirement plans are merely “accommodating” the business as part of their other wealth...