Rebecca HourihanApr 7, 20225 minTop 10 Marketing Trends for TPAs in 2022 As we turn the page on another roller coaster year, a lot has changed, yet the resiliency of people has remained strong. We have thought...
Rebecca HourihanMar 10, 20224 minWhy Do Advisors Need Digital Marketing?As a kid, do you remember jumping rope? Two kids would be twirling the rope and would say, “Jump in!” And if you were like most kids, a...
Rebecca HourihanFeb 10, 20223 minBe the First to WaveNot many people wave, but everyone waves back. As we return to normal, be the first to wave to your clients and important relationships...
Rebecca HourihanJan 6, 20224 minHow to Create a 401(k) Prospecting ListIn any successful marketing campaign, the first step is identifying your target market. By understanding your target audience, you can...
Rebecca HourihanDec 9, 20213 minUnspoken Benefits of a Quality ReputationIn life and in business, all we have is our reputation. It’s the glue that can either make or break us. By understanding how you can...
Rebecca HourihanNov 11, 20213 minThe Backwards RFPClient experience is at the core of every successful business, and retirement plan advisors have the tough job of serving both plan...
Rebecca HourihanOct 7, 20214 minWhy Quality Follow Up Can Be More Important Than New IntroductionsHow many sales are won on the first meeting? Not many, right? As an advisor, you put in the work to earn new business, and that could...
Rebecca HourihanSep 9, 20212 minWhere and When is Your Thinking TimeThanks to COVID, most of our routines have changed. Those moments when we could stop, think and evaluate have been modified. As a...
Rebecca HourihanAug 5, 20214 minHow to Calculate Your ROI on MarketingThere’s an old saying, “50% of marketing works. The trouble is, I don’t know which 50%.” Let’s unpack that and learn about your true...