Rebecca Hourihan
Unspoken Benefits of a Quality Reputation
In life and in business, all we have is our reputation. It’s the glue that can either make or break us. By understanding how you can...
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Explore tips & resources for business development, content marketing and digital campaigns.
Rebecca Hourihan
- Nov 11, 2021
- 3 min
The Backwards RFP
Client experience is at the core of every successful business, and retirement plan advisors have the tough job of serving both plan...
Rebecca Hourihan
- Oct 7, 2021
- 4 min
Why Quality Follow Up Can Be More Important Than New Introductions
How many sales are won on the first meeting? Not many, right? As an advisor, you put in the work to earn new business, and that could...
Rebecca Hourihan
- Sep 9, 2021
- 2 min
Where and When is Your Thinking Time
Thanks to COVID, most of our routines have changed. Those moments when we could stop, think and evaluate have been modified. As a...
Rebecca Hourihan
- Aug 5, 2021
- 4 min
How to Calculate Your ROI on Marketing
There’s an old saying, “50% of marketing works. The trouble is, I don’t know which 50%.” Let’s unpack that and learn about your true...
Rebecca Hourihan
- Jul 8, 2021
- 4 min
Wishing and Hoping isn’t a Marketing Plan
In a recent conversation, we asked an advisor “What is your marketing plan?” They replied, “We don’t have one.” If that sounds like your...
Rebecca Hourihan
- Jun 10, 2021
- 3 min
When to Listen to Cousin Vinny
We all have a cousin, friend or neighbor who has no clue what you do but always has “an idea” for you. This person usually pulls your ear...
Rebecca Hourihan
- May 6, 2021
- 3 min
Washington Mud and Regulatory Maybes
Lately, do you feel like regulations are more like flipping a coin? Whether it is salt in the wound caused by the Conflict of Interest...
Rebecca Hourihan
- Apr 8, 2021
- 6 min
10 Ideas to Supercharge Your Retirement Plan Marketing
If your business is looking to increase its prospecting efforts, gain new clients, receive more inbound referrals and/or keep more...
Rebecca Hourihan
- Mar 11, 2021
- 4 min
Put Some PEP in Your Marketing Step
As the Pooled Employer Plan (PEP) marketplace heats up, one thing is clear: PEPs are a hot topic. So, if you’re looking to launch a PEP,...
![Creating a Positive [Marketing] Feedback Loop](https://static.wixstatic.com/media/f6b759_5108fd96287447bf856848c222fec799~mv2.jpg/v1/fill/w_310,h_174,fp_0.50_0.50,q_90,enc_auto/f6b759_5108fd96287447bf856848c222fec799~mv2.jpg)
Rebecca Hourihan
- Feb 11, 2021
- 4 min
Creating a Positive [Marketing] Feedback Loop
A feedback loop is a process in which the outputs of a system are circled back and used as inputs. It is a classic chicken and egg...
Rebecca Hourihan
- Jan 7, 2021
- 4 min
Is Confusion the Reason Why Employees are Unprepared for Retirement?
When we step back and really look at the purpose of our industry - what is it? It is to help people retire comfortably on time and with a...
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