Rebecca HourihanApr 7, 20163 min401k Advisors: Marketing Works in a Squiggly LineLet’s say you post on social media, a prospect sees your post and clicks over to your website. Then they read your biography and a...
Rebecca HourihanMar 10, 20164 min401k Advisors: Should Marketing Come Out of My Pocket?Some years ago, you had the bold idea to step out on your own as a retirement plan advisor: to forge your own destiny! At that point, all...
Rebecca HourihanJul 9, 20154 minHow Do You Differentiate?As a retirement plan professional, is it important to advertise? “A man wakes up in the morning after sleeping on an advertised bed, in...
Rebecca HourihanJun 11, 20154 minWhat Are the Essential Tools You Need to Compete in Today’s 401(k) Marketplace?ESSENTIAL TOOLS AND INFORMATION YOU NEED TO COMPETE IN TODAY’S 401(K) MARKETPLACE Back in the day, I was a young financial advisor. Like...
Rebecca HourihanMay 14, 20155 minIs Your Retirement Plan Advisor a Professional or Just “Accommodating”?According to Fidelity, 91% of advisors who offer retirement plans are merely “accommodating” the business as part of their other wealth...