Your website, or as we also call it, your “digital storefront”, is the first place most people visit when looking for information about you. Let’s make it HGTV worthy!
Here’s three easily implemented ideas.
Cover the whole screen. The most common computer screens are between 20 to 24 inches. Take a look at your website and then select images or videos that fill the entire width. Talk to your developer. Ask them to update your site for screens that have a 1920x1080 resolution. [Don’t worry, if this sounds foreign, your developer will know what that means.]
Take down old information. This one is a catch-22 because your current digital information helps with Search Engine Optimization. However, if you have an “Old” blog or an “Events” page that says “Coming Soon!”, it makes your site look immediately out of date. Every section of your website should serve a purpose. If you have an “Old” blog, consider changing the header title to read “Resources”. It makes it more forgivable to have older information displayed and you won’t lose your SEO.
Easy to find contact information. If a prospect is on your website, they are digitally interviewing you. If you pass the online test, they want to contact you. Make it easy. Either have a ‘Contact Us’ box on the bottom of your site and/or a clearly visible email address and phone number for site visitors.
Three easy tips to help with your digital storefront. For more ideas on ways to increase your website presence, check out NAPA's marketing resource page. http://www.napa-net.org/category/news/sales-marketing/advisor-branding/
Thanks and Happy Marketing!
About 401(k) Marketing
We believe the retirement plan industry can do better. Our clients are the best professional retirement plan advisors and TPAs in the business. They care deeply about saving America’s retirement future. We are proud to share their voices through industry writings, professionally-designed marketing materials (including websites), and expert content collateral. We lend support by promoting businesses through on-going awareness campaigns. 401(k) Marketing is based in San Diego, CA. Check us out at www.401k-marketing.com.