What Do You Need to Compete in Today’s TPA Marketplace?
Below are three marketing ideas to professionalize your TPA firm. These branding elements will help you stay competitive in today’s business world.
3 Brand Building Ideas
1. Strong Website
If your website was setup in 2008, we’ve got news for you – it’s time for a makeover. A lot has changed since that time including design ascetics, search engine optimization and, most importantly, client expectations. Here’s an idea: Google “TPA and your city, state”. Now, look at your competition.
Who comes up first on Google?
What does their website look like?
If your site is first and the best looking of the bunch – congratulations, keep up the good work! However, if your site isn’t first and/or your site isn’t as pretty as the other websites, it’s time to roll-up your selves and start working. The average consumer glances at a new website for 15 seconds – that’s it! So if your website doesn’t immediately attract, engage, and entertain within that time, you could be missing out on new business.
2. Online Service Documents
More and more people are turning to the Internet for answers. By uploading pre-fillable PDF service documents to your website, it makes it easy for plan administrators to download and forward what is needed to participants requesting loans, withdrawals, and other processing forms. Also, to help you simplify your internal processes, you can smart fill the PDF. When the participant completes the form, he or she can simply click the “email” button to send it directly to your processing inbox. This saves you and your client time and streamlines the process.
3. Plan Sponsor Brochures
Whether you sell through financial advisor partners or direct to plan sponsors, do you want to be involved in the sales conversation? By having high quality, well-written, and professionally designed marketing pieces, you can communicate your value through the sales experience. You can influence the conversation. As the plan sponsor turns the pages of your brochure, they learn more about your firm, your history, and your experience. They come to realize the importance of quality plan design. Your understanding of cash flow and business objectives is a valuable differentiator, one that should be described constantly and through as many mediums as possible – including your professional brochures.
We hope that we have provided you with three quick ideas to help to professionalize your TPA practice. Thanks for reading and check back next time for more ideas, and brand building tips. Also take a look at our upcoming webinars to help you win and stay competitive in tomorrow’s business world.
About 401(k) Marketing
We believe the retirement plan industry can do better. We are a boutique marketing agency for retirement plan advisory offices, industry providers, and TPAs. We partner with clients that care deeply about improving America’s retirement future. We are proud to share their voices through industry writings, professionally-designed brochures, and marketing collateral. Additionally, we assist in promoting their businesses through referral networking and content marketing. 401(k) Marketing is a based in San Diego, CA. Check us out at www.401k-marketing.com