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Rebecca Hourihan AIF, PPC

Founder & CMO

With 20 years of retirement plan experience and an addiction to marketing, Rebecca is skilled at developing clear paths that are simple for plan sponsors, advisors and participants to understand. She is committed to company growth, advisor development and collaborative improvement. Her personality is naturally enthusiastic and she attracts fun, hard-working and ethical professionals.  

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Rebecca is the founder and CMO of 401(k) Marketing, LLC in San Diego, CA. The firm helps retirement plan advisors market their expertise and build long-lasting brand awareness. The company was founded on the idea that retirement plan advisors are specialists and should promote their unique skill set. 


She lives in San Diego with her family and their fur babies Lola and Rizer. Her hobbies include yoga, cooking, drinking wine, traveling and eating. 

(619) 230-5464

Rebecca Hourihan AIF, PPC
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