PRO Tip 3: Social vs. Social
401(k) Marketing is sharing more tips on how to make 2017 your best retirement plan year yet!! Thanks for reading this week’s Pro Marketing Tip. Let’s talk about Social vs. Social.
I mean, Social Media vs. actually meeting people. The Pro Tip response, do both. Add to your calendar 20 minutes per day to be digitally social. Take that Social Media break and don’t be bashful. This is super important to your business. Congratulate people on their success, comment on posts, and write your own articles demonstrating your thought leadership.
Then there is social – actually meeting people. DOUBLE Pro Tip! Whoa! Here is it - - - > meet with one (1) new center of influence per month. Have a cup of coffee, beer, wine, pick your poison and do it. One new professional per month.
Follow those two Social Guides and that’ll put a lot of jingle into your 2017 retirement plan business.
Thanks and Happy Marketing!
Your Friends at 401(k) Marketing
*Missed our previous Pro Marketing Tip posts, no worries! Check them out here: Have a Plan and First Impressions Matter.
About 401(k) Marketing
We believe the retirement plan industry can do better. Our clients are the best professional retirement plan advisors and TPAs in the business. They care deeply about saving America’s retirement future. We are proud to share their voice through industry writings, professionally-designed brochures, and marketing collateral. We assist in promoting their businesses through on-going awareness campaigns. 401(k) Marketing is based in San Diego, CA. Check us out at www.401k-marketing.com.