Let’s take a minute to talk about the foundation of branding. There are a few key components that comprise the cornerstones. Those include:
Your visual brand is your company’s identity. Every company’s brand should be different and unique. The image packet represents your total brand. Now, brand and logo are not exactly the same, but a strong image packet can definitely promote your brand. For a consistent client experience, you will want to create a cohesive family of content. Every aspect should have a nice flow to it.
Marketing is a coordination. Your marketing should convey the same look and feel, include common images, and evoke similar emotional responses in your clients. Brand consistency is when your clients and prospects see, hear, feel, and experience the same excellence over time. Branding, consistency, and reputation go hand-in-hand.
How to get started, you ask? There are a lot options to help businesses brand identities.
What is your marketing message? Why are you in the retirement plan space? What do you believe in? How are you improving the industry? What makes your office different, special, and an expert? These are the questions you should ask yourself, when making your brand.
Together, these four corners build a foundation for branding basics. A consistent brand is a visual reminder of your company. It slowly builds equity. Think of branding like a piggy bank; every good experience someone has with your brand, they will make a deposit in the piggy. Over time and with the correct steps, you build brand equity. At 401(k) Marketing, our goal is to make your brand synonymous with retirement plans, expert, and trust.
Thank you for reading, we hope you enjoyed.