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401(k) Advisor: Marketing Pro Tip (4 of 4)

Updated: Jul 13, 2020


PRO Tip 4: Best Foot Forward

Alright, here it is. Our final 2017 Pro Marketing Tip to get your business in shape for a Grand Slam retirement plan advisory year. It’s time to show and tell.

Take all of your current marketing materials and place them on your boardroom table, now look at them. Are they good? Do you feel proud when you look at them? Do you feel proud when you hand them to your clients, prospects, and centers of influences? If you flinched for even a second – STOP!

Launch into 2017 with the best possible materials that communicate your experience, knowledge, and expertise. If you are even the slightest bit bashful about your materials, leave them in 2016. Start 2017 with your best foot forward.

Just in case you missed any of our previous Pro Marketing Tip posts, no worries! Check them out here: Have a Plan, First Impressions Matter, and Social vs. Social.

Thanks for reading and Happy Marketing!


About 401(k) Marketing

We believe the retirement plan industry can do better. Our clients are the best professional retirement plan advisors and TPAs in the business. They care deeply about saving America’s retirement future. We are proud to share their voices through industry writings, professionally-designed marketing materials (including websites), and expert content collateral. We lend support by promoting businesses through ongoing awareness campaigns. www.401k-marketing.com

About Retirement Plan Marketing

Retirement Plan Marketing is a product of 401(k) Marketing and is an ongoing turnkey marketing solution for retirement plan advisors. It is an easy-to-follow, consistent marketing program designed to get you noticed in your community and generate new retirement plan sales. When you deliver relevant plan sponsor content, you add value to your conversations and can work your way up to become known as the “go-to” retirement plan advisory office. www.retirementplanmarketinginabox.com


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401(k) Marketing, LLC is not in the business of providing legal advice with respect to ERISA or any other applicable law. The materials and information do not constitute, and should not be relied upon as, legal advice. The materials are general in nature and intended for informational purposes only. All content, including any brochures or other materials designed for potential use with plan sponsors, fiduciaries, and plan participants, must be reviewed and approved by the compliance and legal department(s) of the Financial Professional and/or Third Party Administrators firm prior to any use to confirm that they meet the firm’s legal and compliance policies and standards. The Financial Professional, Third Party Administrator,  and his/her firm are solely responsible for the use of content and any materials included herein, and for ensuring that all services provided by the Financial Professional and Third Party Administrators conform to the firm’s legal and compliance policies and standards.