• Rebecca Hourihan AIF, PPC

401(k) Advisor: Marketing Pro Tip (3 of 4)

Updated: Jul 13, 2020


PRO Tip 3: Social vs. Social

401(k) Marketing is sharing more tips on how to make 2017 your best retirement plan year yet!! Thanks for reading this week’s Pro Marketing Tip. Let’s talk about Social vs. Social.

I mean, Social Media vs. actually meeting people. The Pro Tip response, do both. Add to your calendar 20 minutes per day to be digitally social. Take that Social Media break and don’t be bashful. This is super important to your business. Congratulate people on their success, comment on posts, and write your own articles demonstrating your thought leadership.

Then there is social – actually meeting people. DOUBLE Pro Tip! Whoa! Here is it - - - > meet with one (1) new center of influence per month. Have a cup of coffee, beer, wine, pick your poison and do it. One new professional per month.

Follow those two Social Guides and that’ll put a lot of jingle into your 2017 retirement plan business.

Thanks for reading and Happy Marketing!

*Missed our previous Pro Marketing Tip posts, no worries! Check them out here: Have a Plan and First Impressions Matter.

About 401(k) Marketing

We believe the retirement plan industry can do better. Our clients are the best professional retirement plan advisors and TPAs in the business. They care deeply about saving America’s retirement future. We are proud to share their voices through industry writings, professionally-designed marketing materials (including websites), and expert content collateral. We lend support by promoting businesses through ongoing awareness campaigns. www.401k-marketing.com

About Retirement Plan Marketing

Retirement Plan Marketing is a product of 401(k) Marketing and is an ongoing turnkey marketing solution for retirement plan advisors. It is an easy-to-follow, consistent marketing program designed to get you noticed in your community and generate new retirement plan sales. When you deliver relevant plan sponsor content, you add value to your conversations and can work your way up to become known as the “go-to” retirement plan advisory office. www.retirementplanmarketinginabox.com


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