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  • Writer's pictureRebecca Hourihan

401(k) Advisor: Marketing Pro Tip (2 of 4)

Want more of the secret sauce? Here’s to making 2017 a Grand Slam retirement plan year! Let’s dive into 401(k) Marketing’s next Pro Tip.

PRO Tip 2: First Impressions Matter

Surprise, it’s your website! It’s time to be real, do you have a good website? If you do, awesome, great work! If not, it’s time to take action and update. Did you know 86% of people are going to Google you. That’s almost 9 out of 10. So, if your website is meh, then don’t worry, the internet is editable! Fix it today.

Thanks for reading! Each week till 2017, we are revealing one Marketing Pro Tip to help launch your retirement plan business into the New Year with enthusiasm, gusto, and success!

Also, just in case you missed it, in our previous post: Have a Plan, we provided you with a complimentary 2017 Marketing Calendar, Check it out here.

Stay tuned for next week’s post to help you grow your retirement plan book of business!

Thanks for reading and Happy Marketing!

About 401(k) Marketing

We believe the retirement plan industry can do better. Our clients are the best professional retirement plan advisors and TPAs in the business. They care deeply about saving America’s retirement future. We are proud to share their voices through industry writings, professionally-designed marketing materials (including websites), and expert content collateral. We lend support by promoting businesses through ongoing awareness campaigns.

About Retirement Plan Marketing

Retirement Plan Marketing is a product of 401(k) Marketing and is an ongoing turnkey marketing solution for retirement plan advisors. It is an easy-to-follow, consistent marketing program designed to get you noticed in your community and generate new retirement plan sales. When you deliver relevant plan sponsor content, you add value to your conversations and can work your way up to become known as the “go-to” retirement plan advisory office.

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