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Welcome! You've Come to the Right Place!

100
 of MARKETING

POINTS

Your custom action plan to 
earn your
 
PhD in marketing
YOUR CUSTOM INTERACTIVE
WORKBOOK EXPERIENCE

As promised, click to view100 Points of Marketing recorded to share with your whole team, at your convenience! Pause it. Rewind it. Play along.
Use what you learn from your final scores to get marketing and solidify your name as your territories trusted, retirement plan expert.

Let's get you setup on social media, branding, business cards, content marketing, email campaigns, and all the actions you need to become known as the 'go-to' retirement plan advisor in your community.

And - of course, let's have some fun. 

Let's get you setup on social media, branding, business cards, content marketing, email campaigns, and all the actions you need to become known as the 'go-to' retirement plan advisor in your community.

And - of course, let's have some fun. 

As promised, click to view 100 Points of Marketing recording to share with your whole team, at your convenience! Pause it. Rewind it. Play along.
Use what you learn from your final scores to get marketing and solidify your name as your territories trusted, retirement plan expert.

Let's get you setup on social media, branding, business cards, content marketing, email campaigns, and all the actions you need to become known as the 'go-to' retirement plan advisor in your community.

And - of course, let's have some fun. 

As promised, click to view 100 Points of Marketing recording to share with your whole team, at your convenience!
Pause it. Rewind it. Play along.

 

Use what you learn from your final scores to get marketing and solidify your name as your territories trusted, retirement plan expert.

LinkedIn Banners

Below are some sample LinkedIn banner ads to spruce up your social profile. Feel free to click one of these that you like and upload it to your banner!

 

The suggested size is 1584 x 396 pixels, so any image that size or larger, will fit into the space. If that's all Greek to you, don't worry, try these quick, step-by-step instructions:

​

  • Step 1: Login to LinkedIn

  • Step 2: In the top right-hand corner, there's a small circle with your profile picture in it, click it

  • Step 3: Then click, View Profile

  • Step 4: Find the pencil next to your name, click it
    I promise we're almost done!

  • Step 5: In the top right corner, find the other pencil, click it

  • Step 6: Pick your desired image and adjust to your preferred position within the space provided

  • Step 7: Click Save!

  • Step 8: Pat yourself on the back!

​​

Doesn't that look awesome?
I know, right?! 

Where, who, what of LinkedIn

Probably one of the most important sections of LinkedIn Your Public Profile. 
This is what people outside of your connected network see. Check it out.

 

  • Step 1: Login to LinkedIn

  • Step 2: In the top right-hand corner, there's a small circle with your profile picture in it, click it

  • Step 3: Then click, 'Edit public profile & URL'

  • Step 4: You will be redirected to another webpage. 
    That's normal.

  • Step 5: LinkedIn is showing you what others see, is it what you want them to see? Does it need improvements? 

  • Step 6: Check out the right-hand side, that's where you can make updates. 

  • Step 7: Check to see who can find you (Privacy) and then update to make sure you are comfortable with the search scope.


Great work!

Love it or hate it, social media is a powerful tool that advisors should utilize to help grow and promote their business.

 

Each post made by you and your team should amplify your core values and work toward the same objective.

 

Before diving into the world of social, you should take a moment to evaluate your goals and unify your message.

Website Builders
401(k) Marketing_Logo_2019_TM_v2.png
Business Card Resources
What are plan sponsors searching? Here are some industry keywords:
  • Fiduciary

  • 401k

  • 403b

  • 401k Plan

  • Retirement Plan Advisor

  • Top Retirement Advisors

  • Fiduciary Advisor

  • TPA

  • ERISA

  • Plan Sponsor Resources

  • HR Resources

  • 401k Compliance Help

  • Recordkeeper Fees

  • Advisor Fees

  • 401k Investment Menu

  • 401k Benchmarking

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